ALTER RACING CLUB, 2024
ART DIRECTION, VISUAL IDENTITY, 3D DESIGN
Developed in collaboration with Alter for a capsule collection, this project fuses graphic design and motion storytelling to explore a satirical vision of elite racing culture. I created a series of fictional club logos — playful reinterpretations of Monaco’s emblematic institutions such as the Yacht Club, Tennis Club, and Racing circuits — blending irony with vintage motorsport codes. These logos were applied across garments, forming the backbone of the collection. To amplify the launch, I built a full 3D visual universe: a fast-paced, neo-nostalgic film that positions the Alter Racing Club as a mythological brand from a parallel timeline.