IDV THE SUN, 2025

ART DIRECTION, VISUAL IDENTITY, 3D DESIGN,

This 3D motion design video was created as part of the visual identity rebranding for The Sun Project, where I served as Art Director for three years. The goal was to craft a presentation that not only reflects the studio's refreshed identity but also showcases the breadth of our creative expertise.

Through a playful mix-media approach, the video highlights the multidisciplinary skills of the agency—motion design, experiential and immersive creation, 3D, kinetic typography, and artistic direction. Central to the concept is the agency’s “O” letter, which transforms into various small doodles representing different areas of expertise. This dynamic treatment emphasizes both creativity and versatility, offering a visual journey through the diverse talents that define The Sun Project.