LA MAISON, 2026

    ART DIRECTION, VISUAL IDENTITY & PRINT

    La Maison Club is a global brand identity built around the 
    idea of togetherness, warmth, and human connection. 

    The visual language embraces a handcrafted approach, using illustrations and custom hand-drawn typography to bring a human touch to the system. This intentional organized chaos creates a lived-in, imperfect aesthetic that feels intimate rather than polished. A warm color palette inspired by home-cooked meals and countryside weekends reinforces the feeling of comfort and familiarity. A subtle vintage influence runs throughout the identity, reflecting the brand’s desire to step away from digital culture and encourage real-life interaction.

    The project resulted in a complete visual identity, including art direction for photography and video, logo, graphic guidelines, 3D videos, menus and printed materials, staff clothing, goodies etc.