DOODLE MAKER, 2024
CONCEPT, ART DIRECTION, MOTION DESIGN, 3D DESIGN & PACKAGING
Developed alongside The Sun Project, Doodle Maker was designed as a playful launch campaign to showcase the creative potential of FOOH formats. Built around the fictional concept of a "magic pen" capable of bringing ideas to life, the project combined digital and physical storytelling: FOOH activations mimicked the spontaneous creation of surreal urban interventions, while a series of fake vintage ads reinforced the narrative in a tongue-in-cheek, nostalgic tone. To complete the experience, a real Doodle Maker kit — including the custom-designed pen — was sent to selected prospects, blending the charm of physical gifting with the disruptive energy of digital illusion.