BHV MARAIS, 2024

    ART DIRECTION, FOOH, 3D DESIGN

    A year-long collaboration with BHV Marais across key commercial highlights, from major sales to seasonal activations. For each moment, a tailored FOOH (Fake Out-of-Home) campaign was developed — blending visual effects and live-action to simulate spectacular interventions on the façade of the department store and surrounding streets. These high-impact films extended BHV’s visibility into the digital sphere, reinforcing the brand’s presence during peak moments. The project included full creative direction and production across three campaign videos.