ALTER X EMPIRE, 2025

    ART DIRECTION, CLOTHING DESIGN

    A special collaboration between Alter Design and Empire Music for the 2025 Monaco Grand Prix. Commissioned to design the campaign’s exclusive merchandise, the project fused racing culture with music-led visuals to create a bold, high-energy identity. The capsule — composed of hats, t-shirts and hoodies — was produced as off-market gifts, crafted for guests, artists, and key figures attending the event. Inspired by the codes of motorsport and the raw energy of live sound, the collection played with logotypes, emblems, and graphic cues drawn from pit lanes and rave flyers alike.