COUCOU SUZETTE, 2024

    ART DIRECTION, VISUAL IDENTITY, PACKAGING, WEB DESIGN

    In 2024, a new visual identity was designed for Coucou Suzette — a feminist, inclusive and offbeat accessories brand. Developed within a bold bichromatic universe, the system draws from French vintage aesthetics while asserting a strong, contemporary tone. The graphic language centers around expressive typography and a curated palette of retro colors, evoking nostalgia with a modern edge. Accessories are staged through playful, kitschy compositions that blend found imagery, AI-generated visuals, and photographic montages — grounding the identity in both fantasy and reality. The project spanned logo design, packaging, website and digital content, building a cohesive brand presence across platforms.